From the left. Front row: Cristiana Bottigella, Yulia Usova, Yael Bar-On, Christoph Schwarz, Marko Stamenkovic, Manuela Macco, Francesco Bailo, Flávia Vieira, Sakiko Sugawa, Daniel Alejandro Urrea Peña, Nidhi Sundram, Elisa Marchesini, Sarah Vanhee, Yolanda de los Bueis, Jason Waite, Fabio Wuytack. Seated: Josefina Posch, Ahmad Malki, Pavlina Mladenova, Laura Topran.

Domenica | Sunday 05.10.2008 Dalle | From 5.00 pm

Presentazione dei progetti di Trasformazione Sociale Responsabile sviluppati dai residenti di UNIDEE 2008
Presentation of the projects for a Responsible Transformation of Society
developed by the residents of UNIDEE 2008

UNIDEE in Residence, il “campus della creatività” di Cittadellarte-Fondazione Pistoletto, offre ad artisti, curatori, manager di progetti socioculturali la possibilità di diventare attivatori di progetti per una Trasformazione Sociale Responsabile. Quattro mesi di residenza a Cittadellarte: workshop, seminari, dibattiti e collaborazioni progettuali.

UNIDEE in Residence, “creativity campus” of Cittadellarte-Fondazione Pistoletto, offers the opportunity to become activators of projects for a Responsible Transformation of Society to artists, curators and managers of socio-cultural projects. Four months at Cittadellarte-Fondazione Pistoletto: workshops, lectures, discussions and collaborative projects.

I progetti Unidee in Residence 2008 saranno in mostra a Cittadellarte fino al 31 dicembre 2008
The projects Unidee in Residence 2008 will be on exhibition in Cittadellarte until December 31, 2008

In Residence: (Current City / Nation)
Yael Bar-On (Jerusalem / Israel)
Biljana Ciric (Shanghai / Serbia)
Yolanda De los Bueis (London / Spain)
Manuela Macco (Biella / Italy)
Ahmad Malki (Ramallah / Palestine)
Elisa Marchesini (Amsterdam / Netherlands-Italy)
Pavlina Mladenova (Varna / Bulgaria)
Josefina Posch (Gothenburg / Sweden)
Christoph Schwarz (Vienna / Austria)
Marko Stamenkovic (Belgrade / Serbia)
Sakiko Sugawa (Kyoto / Japan)
Nidhi Sundram (Mumbai / India)
Daniel Alejandro Urrea Peña (Medellín / Colombia)
Yulia Usova (Kiev / Ukraine)
Sarah Vanhee (Amsterdam / Belgium)
Flávia Vieira (Porto / Portugal)

Programma | Programme

:: 5.00 pm apertura spazi Cittadellarte | opening
:: 5.00 – 6.00 pm “Alii bella gerunt, tu felix Austria nube” – performance di | by Yael Bar- On, Ahmad Malki, Sakiko Sugawa presso | at Palazzo Ponte Cervo / Cittadellarte
:: 6:30 pm Consegna dei certificati di partecipazione a Unidee in Residence 2008 | Unidee in Residence 2008 Certificates Ceremony
:: 7.00 pm Buffet “Porto and Kyoto zipped together” by Cafeteria – Cittadellarte glocal restaurant

ingresso libero | free entrance

From the point of view of an outside observer, as I consider myself, projects are beginning to take shape: visible, touchable and understandable. I think now it is all about using the most effective communicative tool to project these ideas. Or in other words it is all about making one’s ideas visible, touchable and understandable.

The last workshop organized by UNIDEE was (aptly) about communication. In the words of Nik Dee, who organized and conducted it, the WS was about “capturing an idea and presenting it”, “shaping a story and communicating it.”

This is not just about selling an attractive story to an audience of potential sponsors. The ambition is to filter the idea, to polish it, and to order it. We need in the first place to communicate it to ourselves. The aim of the WS was to supply participants with handy tools to carve from a raw idea the critical facts that are needed to use it properly. The exercise of exposing one’s project in just ten or twenty seconds aims to help us in understanding what is the core of the project or, in other words, what is relevant and what is irrelevant in successfully conveying an idea.

It’s about capturing an idea and presenting it.

It’s about shaping a story and communicating it.

We will practice improvised storytelling moving on to retelling stories, hence moving between right and left brain. As we progress you will focus more on your idea/art/profession and learn how to present yourself as well as the concept of which you are working. This workshop aims to give you tools and practice in presenting yourself and your idea, regardless given 10 seconds, 10 minutes or longer quantities of time.

10-13 Introduction and improvised storytelling – Short individual presentation. Awakening our ………..creative competence

13-14 Lunch break

15-16 Retelling of stories – We practice memorising existing stories

16-16.30 Coffee break

16.30-17.30 Toolkit for improved storytelling – Capturing my idea

A little homework.

10-13 Presenting and shaping my idea.

13-14 Lunch break

15-16 Turning my idea into a story.

16-16.30 Coffee break

16.30-17.30 Presenting myself and my idea

…….

Nik Dee, a storyteller, actor, director based in Stockholm, Sweden but with Europe as his working field. MD of Swedutainment, a production company involved in education and arts; mainly theatre, film, broadcast and publishing. Main focus is children, youth and family in “A world of magic and make-believe”.

http://www.botvidsson.se/cittadellarte

Babelmed.net – The magazine of Mediterranean cultures

Piemontese Centre for African Studies

San Salvario Sound Station

ZaLab

—

www.lovedifference.org

1. prelude:

The role of the artist changed. In their daily work and especially in art projects in social / crosscultural environments or with experts from other disciplines the artist more often has to be or to act as a manager or entrepreneur. Management and entrepreneur skills, methods and best practices for strategy development and projectmanagement are usually not taught to artist.

The workshops will bridge this gap and deliver projectmanagement and strategy development skills in a nutshell by working with the participants on their specific projects, questions or challenges. It is more a coaching with the purpose of individual learning than scientific education,

 2. form

Workshops means that it will not be a lecture although basic concepts will be introduced at the beginning. Participants are asked to prepare a “case study” individually or in a team about their art project and use some management tools while creating the case study (reverse case study style). The team presents the case study as a presentation (powerpoint or form of their choice).

We will work and reflect together about the different case studies, the tools used, the process of preparation and presentation. A presentation should not be longer than 45 minutes.  Any participant will get individual feedback and advices on specific topics and their projects. After the workshop the participants will have developed new insights, which will give them – hands on – a greater variety of models for their work and on their individual competences ans strenghts.

The workshop language is in English. Critical discourse and the courage to attempt playful new thoughts and methods will be encouraged. The seminar will be facilitated, which includes feedback loops and evaluations.

 3. assumptions

There is nothing like right or wrong. There are many ways of organising and developing a concept / strategy or the project. Any person involved in the process has its strenghts and interests, which have to be identified and combined for the success of the project. Success can mean whatever the people involved (stakeholder) expected it to be or even exactly the opposite (unexpected). It is recommended to watch out for consistency in development and presentation of the case / the project and work on creating a sustainable competitive advantage fpr the project(value proposal by differentiation). A combination of gut feeling, critical reflection and use of methods / concepts will be appreciated and demanded from the participants.

 4. preparation

Participants are asked to sign in for the workshop and name their nationality, languages spoken, education and art disciplines or profession. If they have a homepage it would be helpful to state the link.

To ensure a common understanding we will have a telefon conference of 2-3 hours  eight weeks before the workshops and answer first questions (e.g. what does it mean to pepare a case study?). The participants have the chance to prepare their cases for eight weeks. Two weeks before the workshop there will be a second telefon conference for last questions / short presentation of first results if wanted.

For the preparation of their case the participants are recommended to

 a) write one a4 page with the substance of their project – goal: focusing the idea

 b) ask themselves  the core questions (see 5 core questions) – goal: redefinition and identifikation of open questions

 c) read some management concepts (wikipedia links – see 6 readings) – not all! – goal: getting new inspiration for the use of methods

 d) focus on the production of results for different modules necessary for the     case study (see proposal for modules) – step by step finishing tasks – goal: complexity reduction

If it is difficult to define in the team process the final results it can be helpful to define the opposite of what is intended.

 5. core questions 

Usually it is helpful to adress some questions in order to define the project and the modules (see 7).

• What is our strategy?
• What is a consistent form for the project and the products?
• How do we organise the realisation of the strategy?
• Who are our stakeholder? what are their interests?
• How do I set up a project plan? What has top priority?
• Which scenarios are plausible?
• How do I calculate the business plan?
• How do we measure success?
• Which are interdependencies, critical paths and potentials for the setup?
• What is our goal (qualitative and quantitative)? Our mission and vision? What do we want and why?
• What is the cultural environment? value proposal?
• What is senseful communication / packaging? How do we do agenda setting?
• What are our strenght and weak points? How can we make improvements?
• What do we absolutely not want?

6. readings

Attached are some wikis which give insight into management concepts and tools. It is recommended to be selective in the choice of tools used for the preparation of the case.

one pager / fact sheet

 http://en.wikipedia.org/wiki/Fact_sheet

 concept development / strategy

http://en.wikipedia.org/wiki/Stakeholder_theory

http://en.wikipedia.org/wiki/Stakeholder_theory

http://en.wikipedia.org/wiki/Sustainable_competitive_advantage

http://en.wikipedia.org/wiki/Strategy

http://en.wikipedia.org/wiki/Competitive_Strategy

http://en.wikipedia.org/wiki/Scenario_planning

building an argument / logic

http://en.wikipedia.org/wiki/Logic

http://en.wikipedia.org/wiki/Sign_%28semiotics%29

http://en.wikipedia.org/wiki/Concept_map

http://en.wikipedia.org/wiki/Argument_map

value

 http://en.wikipedia.org/wiki/Value_theory

sustainabilty

http://en.wikipedia.org/wiki/Sustainability

 marketing

 http://en.wikipedia.org/wiki/Marketing_mix

 http://en.wikipedia.org/wiki/Agenda_setting

economics

 http://en.wikipedia.org/wiki/Business_case

 http://en.wikipedia.org/wiki/Return_on_Investment

 http://en.wikipedia.org/wiki/Balance_sheet

 http://en.wikipedia.org/wiki/Cash_flow#

organisation & project management

 http://en.wikipedia.org/wiki/Organisational_studies

 http://en.wikipedia.org/wiki/Project_management

 http://en.wikipedia.org/wiki/Project_planning

 http://en.wikipedia.org/wiki/Gantt_chart

 individuals

http://de.wikipedia.org/wiki/Selbstverantwortung 

http://en.wikipedia.org/wiki/Social_responsibility

http://en.wikipedia.org/wiki/Laughter

management

 http://en.wikipedia.org/wiki/Management

learning

 http://en.wikipedia.org/wiki/Cybernetics

 http://en.wikipedia.org/wiki/Learning

 http://en.wikipedia.org/wiki/Systems_thinking

 aesthetics

 http://en.wikipedia.org/wiki/Asthetics

 judgement of the concept

 http://en.wikipedia.org/wiki/Swot_analysis

 7. proposal for modules of the case

It is  recommended to focus on the production of results (e.g. one page each) for different modules necessary for the  case study. The modules could be:

• 20 words / one chart: our vision, mission and targets

• stakeholder analysis

• strategy map

• scenarios

• sustainable competitive advantage / benefits

• final product and project definition

• value proposal / benefits

• organisation

• marketing

• hard facts  (cash flow, rights, ressources)

• projectplan (milestones and critical path)

• swot analysis

For more information on Marc Markowski:

www.culturalvalue.com

Do we have go to university to be educated? Do we always need a “expert” for solving our problems? Do we have to have a certificate to be an “expert?” We say NO! Experitivo (Expert + Aperitivo), inspired by the project, BlackMarket, tries to bridge the gap between institutionalized education and more informal education, which is based on sharing knowledge and information as a collective experience. For Experitivo, our experts in the following fields will be available, Learning Italian/Making Crochet/Drawing/Identity/Art Marketing Communication/Hand Massaging/Wrinkle Massaging/Making Body lotion & Toothpaste, hoping to pass on a specific skill/knowledge/information to people at Caffe Teatro. Our experts will be happy to welcome you all.

Experitivo is organized by the residents of Universit delle Idee as a part of event series, Universit delle Idee al Caffe Teatro/Scciale in collaboration with Cittadellarte Fondazione Pistoletto, and with generous support from Cafe Teatro/Sociale. More events are coming up in September.

Caffe Sociale: P.zza Martiri della Liberta, 15 Biella

Sakiko

Soon, we will have to do it.

To climb the mountains surrounding us.

Whose greatness seemed overwhelming in the beginning of our stay here.

Oh, how we would have liked to jump on them right away, not so much to conquer as to dive into them, to be embraced by their ancient calm natural generosity.

This first impulse remained unexecuted, for different reasons and mainly weak excuses. We still talked about them with desire in our voices, but nobody managed to make up an efficient plan.

The non-plan developed towards not more than an ever present sense of a tempting promise, never fulfilled.

And as time went by, it got to the point of being an annoying tiresome obligation, one of the tasks to be done before leaving our tiny valley and going back home.

This evolution in our relation to the mountains, affected our perception of them drastically.

Where initially we regarded them as immense divine statures, this image shifted towards a sublime but nevertheless 2dimensional painting from some other time,

and ended up being a vague uninspiring idea about these mountains as our physically equal fellows, not more and not less than a simple daily reality that still needs to be confronted from nearby.

Or: how beauty became duty.

(this is an invitation…..Sarah)